He points out that Android has 70% global market share and 29% profit share, whereas Apple has 18% market share and 57% profit share. I only wish John Kirk had spent more time talking about actual vendors rather than Android versus Apple. It’s analogous to watching live sports versus watching a recording of last year’s game. The PC market is an old game and the mobile industry is a new game. TrendForce yesterday said that the laptop market specifically grew 26% last year and will grow 15% this year, with Macs and Chromebooks both playing a key role.Why aren’t people writing about how mad Apple must be with its Mac market share? Why are we not seeing headlines about the failure of the Mac product line? Because this is old news. decreased for the first time in four quarters, dropping 9.5% year over year.Īll the main players in the market size estimation business agree that the pandemic created huge growth in the market last year, and that this growth will slow in the course of this year, but still be above historical levels. This decline was primarily due to the component shortages, which heavily impacted the enterprise mobile PC market.

PC market declined 3.7% in the second quarter of 2021. Gartner says that the US market experienced a slight decline year-on-year, but still shows Apple increasing its US market share from 14.8% to 16.1%.Īfter three consecutive quarters of double-digit growth, the U.S. The consumer PC market was less impacted by shortages than the enterprise market, as vendors can be more flexible in the system design of consumer models, enabling workarounds for certain supply constraints.Įxcluding Chromebooks makes a significant difference to market share, as Chromebooks received a huge boost in popularity during the pandemic thanks to the need for homeschooling devices. Gartner has a pretty similar number for this year, but also shows Apple increasing its share of the market from 7.4% in Q2 of 2020 to 8.5% in the same quarter this year.Īpple grew faster than the market, owing to improved availability of consumer PCs. This gives Apple a 7.4% share of the PC industry, down slightly from 7.6% in the same quarter last year. IDC estimates Mac shipments of 6.16 million units, up from 5.63 million units in the same quarter last year. IDC yesterday said that Mac shipments were up year-on-year in the second quarter of this year, but that its market share fell slightly. That definition also means that Mac market share increased rather than decreased …

The market intelligence firm doesn’t include Chromebooks in its definition of PCs, so paints a more optimistic picture, giving Apple 8.5% of the PC market. After IDC posted its own estimate of Mac market share at 7.4%, Gartner has now weighed in with its own number.

Apple vs pc market share